Ventures
We're building prototypes of tools and initiatives that would grow the farmed animal advocacy movement in Asia.
Country Profiles
To streamline research efforts and avoid duplication of resources, we are developing a comprehensive database on farmed animal welfare and plant-based indicators using a combination of AI, automated workflows and human review. The current prototype features 40+ metrics across six domains: political landscape, animal production, alternative proteins, consumer behavior, policy, and environmental impact in 5 countries.
Insightful Campaigns
Good Growth collaborated with Campaigns Lab and Vive to evaluate new audience segments and messaging based on prior research. This analysis presents findings from a two-phase Meta advertising test conducted in October-November 2025, examining which messages drive the highest engagement and conversions for vegan challenge sign-ups. The findings demonstrated that new messaging delivered a 24% increase in conversion rates and a 29% lower cost per lead (CPL) compared to existing messaging.
See the more detailed report here.
