Good Growth Entrepreneur-in-Residence: Contextual Advocacy Tool/Training
Location: Remote (Asia-Pacific or EU/US time zones workable; coordination with European partners required)
Type: Contract / Project-Based (3–6 months)
Project: Contextual Campaign Tool (Movement Intelligence)
The Opportunity
Good Growth is seeking an Entrepreneur-in-Residence (EIR) to design and pilot a Contextual Advocacy Tool/Training.
The importance of designing contextually sensitive campaigns is increasingly recognised across animal advocacy [cite sources]. Yet, local and international advocates still struggle to identify and incorporate locally relevant context factors into their strategy and campaign design.
We believe this is due to the lack of systematic understanding and use of contextual factors in campaign/intervention design and evaluation. We’ve solved part of this problem by conducting research into this area. Now, we want to translate these findings into a user-friendly tool/training that helps advocates integrate this into their design and evaluation processes.
We are looking for a [type of person/role] to help design this tool/train, run an initial pilot (e.g. potentially at the CARE conference) and set up a sustainable model that can become a repeatable resource for the movement.
Role Overview
As the EIR for Contextual Campaigns, you will act as the Tool/Training Designer and Lead Facilitator.You will work closely with Good Growth to think through a method to equip advocates to launch stronger, evidence-informed campaigns, building on the insights from our study. You will guide them in translating those insights into effective tools, trainings, or other resources.
Timeline & Key Responsibilities
Month 1: Research, Strategy, & Design
- Context-Building & Research: Understand the needs and potential solutions by reviewing prior research and engaging with key stakeholders.
- The Campaign Tool: Through internal workshops with Good Growth, propose a foundational campaign design tool, bridging theoretical research and practical campaign design effectively.
Months 2–5: Piloting, Execution, & Refinement
- Curriculum Design: Outline and flesh out the curriculum (for example, designing sessions on using the tool to map internal/external factors, defining campaign success, creating formats for 1-minute campaign idea pitches, etc. Exact plan can be discussed internally later).
- Pilot Execution: Facilitate the inaugural cohort. You will guide teams of advocates through hands-on exercises.
Months 5–6: Standardization & Future Possibilities
- Playbook Creation: Package the refined curriculum into a standardized, repeatable module that can be adapted for advocates in other regions.
- Scale and Adaptation Strategy: Propose strategies for the long-term sustainability and scale of the program, including potential new tools, regional adaptations, or future partnership opportunities with Good Growth.
Who You Are
- The Facilitator: You have strong experience running workshops and managing team dynamics. You know how to create psychological safety and guide a room through complex problem-solving.
- The Campaigner: You have a deep understanding of advocacy campaigns. You know how to conduct power mapping, build a Theory of Change, and identify strategic leverage points.
- The Capacity Builder: You can take formal research (like our Contextual Advocacy study) and translate it into accessible, step-by-step frameworks.
Why This Matters
- Effectiveness: You will give advocates a repeatable way to design sharper, context-sensitive campaigns, moving the industry away from intuition and toward structured design.
- Capacity Building: By standardizing this tool, you are increasing the proportion of advocacy work globally that is consciously grounded in evidence.
- Collaboration: You will help advocates build valuable connections, giving and receiving structured feedback that strengthens the movement's overall strategic capacity.